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GOOGLE ADS VITALS · ANY BUSINESS

What a lead
actually costs.

Google Ads reports clicks and impressions. This reports what one enquiry cost, which campaign paid for itself, and whether any of it beats the same month last year. One file, opened in your browser.

pages0
visual widgets0
minutes to set up0
monthly fee$0

No account to connect.
No monthly fee.

One report you can already download, matched column by column. Nothing to link, nobody to grant access to.

READS WHAT YOU EXPORT
Search campaigns
Performance Max
Display
Shopping
Video
or whatever you run
ONE BOARD
OPENS IN
Your browser ANY BROWSER · MAC AND WINDOWS
LIVE IN ~10 MIN NO API · NO ACCESS TO GRANT READ ME INCLUDED

Every question you ask about spend,
on its own page.

PAGE 01

Overview

Five headline numbers with last year beside them, and where the return actually comes from.

on it
9 widgets
PAGE 02

Campaigns

Every campaign ranked by what it returns, not by what it spends.

on it
3 widgets
PAGE 03

Funnel & Cost

Impression to click to lead, and what each step costs you.

on it
4 widgets
PAGE 04

Trends

Twenty-four months of spend, leads and ROAS, month against month.

on it
4 widgets
PAGE 05

Channels

Search, Performance Max and Display — budget share against lead share.

on it
5 widgets

Not a picture of it.
The file itself.

Live · click anything

Switch pages, change the period, filter by channel — the numbers move, because this is the file itself, running in the page. The company and its figures are invented; the file is the one you get.

One file.
You own it forever.

web$39
OPENS IN YOUR BROWSER AVAILABLE

Browser edition

One file you double-click. It reads the export you already take from Google Ads — nothing to install, nothing to connect.

  • The full five-page board as one HTML file
  • Reads your Google Ads .csv or .xlsx straight from your machine
  • A spreadsheet to paste your export into, with your name and targets
  • Sample data of a fictional company, ready to look at
  • A Read Me listing every column it uses
  • Free updates, forever
Buy on Etsy

Price in USD. Etsy adds local VAT or tax at checkout depending on your country.

Questions,
answered.

No. Nothing connects to anything. You export a report from Google Ads the way you already can, drop the file on the dashboard, and it is read on your machine.
In Google Ads: Campaigns → Reports → Predefined reports → Campaign. Any date range works, though twelve months or more is what makes the year-on-year comparison worth having. Save it as .csv or .xlsx.
Columns are matched by name and the order does not matter. Keep the header row as Google Ads writes it and it will find them. The Read Me lists every column it looks for and which ones are optional.
No. The file is read in the browser, on your computer. There is no upload, no account and no server. Once the page is open it works with the network off.
No. It reads leads, cost and revenue, whatever it is you sell. The demo is a made-up company called Riverbend Group so you can click through everything before buying.
Not for this one. It is a browser file, and that is the point: nothing to install and no licence to hold.
Yes, free. Improvements land on your download page and you take them whenever you like. There is nothing to renew.
It is an instant download, so sales are final. If something does not work, or your export will not load, message me — I would much rather fix it.
Olha, the analyst who builds and runs Lucid Vitals

You will be writing to me.
Not to a support address.

No team, no ticket queue, no account manager between us.

I am a data analyst with a full-time job doing exactly this. Everything here I built and I run — the nightly loaders, the checks that catch a broken feed before you would, the backups. You write, I answer, usually the same day.

Olha LUCID VITALS · ONE PERSON
35ARTICLES WRITTEN 6FREE CALCULATORS 4DASHBOARDS ON THE SHELF